Thank you for your comments on last week’s Weekly Brain
Update.
The
July 3 issue of the Journal of Neuroscience was full of interesting
articles and has provided yet another example of how the prefrontal cortex
relates to knitting. I wonder if this
will be the case every week? I did try
my best to devise a link with other articles, ones that focused on hyperalgesic
priming, enhanced visual cortex activity in people with amygdala damage,
epigenetic regulation of novelty-seeking, and monkey eye-hand coordination, but
the prefrontal cortex paper won.
In the article entitled Ventromedial Prefrontal Cortex Encodes
Emotional Value, the authors frame their work in terms of
neuroeconomics*: decision making with regard to money is dependent on brain-mediated
emotional experiences, both negative and positive. One example that they give is how a nice
garden might induce potential home-buyers to spend more on a house than they
would otherwise. There is also evidence
that positive emotion increases the likelihood of impulsive spending, a common
experience to anyone who never leaves their favorite yarn store
empty-handed.
Regulating positive emotion is also important if you’re
trying to limit your food intake. The
sight of a cake, or a bag of chips, or a stack of chocolate chip cookies automatically
stimulates the reward areas of the brain, including the ventromedial prefrontal
cortex (vmPFC), which computes the value of those items and makes a comparison
with one’s eventual goals, such as fitting into last year’s Fall wardrobe. When making a decision about whether to
convert the action of looking to
that of eating, research suggests that
how enticing the object is perceived and how easy it is to resist relates to
one’s ability to regulate emotion. If
you are able to redefine the cake as a mixture of oil, sugar, and flour and to
talk yourself out of eating it, you have probably done so because you’ve lowered
the value of the cake by decreasing the activity in your vmPFC.
Do you find the mere sight of yarn to be a positive
emotional experience? After years of
trying to impose some order on the stash, I finally decided to display it. Now I can look up from
reading/grading/writing emails and get a little dose of reward. Anyone visiting me looks at the display and
wonders about my sanity, not understanding how years of playing with yarn has
given it the special power of making me happy to see it.
The research by Winecoff, Clithero, McKell Carter, Bergman,
Wang and Huettel is focused on the role of the vmPFC in the perceived
subjective value of rewards. Their study
involved asking people to rate the emotional content of a range of images, some
being very positive, like a cute puppy, and some being very negative, such as
an infected cut [the actual pictures are kept secret so that participants in
the studies have not seen them before; these examples are guesses]. They were
instructed to either experience the emotional content of the image (the
“experience” group) or to attempt to regulate the emotional impact of the image
using a cognitive reappraisal strategy, by detaching themselves from it, or
viewing it objectively as having no relationship to oneself (the “regulation”
group). After giving the participants
ample practice experiencing and regulating emotion, the researchers then rolled
the participants into a function MRI machine in order to examine how much the
vmPFC was activated. They expected that
there would be a decrease in activity when a person was regulating their
reaction to an image that has been deemed by many to induce positive
emotion. They also proposed that there
would be an increase in vmPFC activity in the regulation group when they viewed
sad images, which has been demonstrated in other studies. They showed the expected results, providing
some clarity regarding the role of the vmPFC.
It’s not merely a brain area that is responsible for regulating emotion,
but also is capable of tracking the degree to which an event or image is
positive or negative.
We have all had the experience of buying yarn that we didn’t
need, but it’s difficult to resist (high activity in vmPFC) when the yarn is
arranged in a rainbow of colors, neatly stacked in sweater-sized piles in the
yarn shop. I think that this is
especially problematic for me when I go to WEBS—I
have such a positive emotional attachment to that place that my vmPFC must be
very active when I walk through the door, and then it goes into overdrive as I
approach the warehouse in back [see this visitor’s
picture], with the stacks of yarn, neatly arranged in bags. If I were in the “experience” group in
Winecoff et al.’s study, I would be instructed to revel in the joy that is the
WEBS warehouse. If I was in the
“regulation” group, I would be instructed to consider the yarn as anyone else
might see it, as something that does not relate to my interests, or as mere
piles of cotton, silk, wool, and alpaca that are not important and have no
specific purpose. I’m not sure the
attempt to regulate my emotion would be strong enough to overcome the impact of
WEBS on my wallet, but there might be some barely-detectable decrease in the
activity in my vmPFC.
One idea that this research makes me consider is how can we
strengthen the function of the vmPFC so that it is easier to regulate
emotion? Stress can interfere with PFC
function in general, so it makes sense that it is more difficult to make good
choices when stress levels are high. I
won’t be surprised to learn that regular exercise promotes the function of the
vmPFC. I’ll look into it!
*neuroeconomics is a very interesting subfield of
neuroscience. See the following links
for more info: Society
for Neuroeconomics conference, NYU Center for
Neuroeconomics, Stanford
Neuroeconomics.
1 comment:
Yarn shops, kitties, and neuroeconomics - oh my!! My vmPFC is all fired up! (Do send more info, perhaps we can use it to augment the current Wikipedia deficiencies!)
Post a Comment